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Executive Interview: Serving Customers

We had the pleasure of speaking with Arthur Berrill and Sherif Ahmed of Pitney Bowes in “Mastering Targeted Advertising” in our Winter 2010 issue. We followed up with Mike Hickey, President, Pitney Bowes Business Insight to learn more about the integration of location intelligence (LI) into Pitney Bowes’ business strategy.

By LBx Staff | June 30, 2010 June 30, 2010

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Executive Interview

Scaling Solar-Powered Electricity

A Production and Distribution Perspective

Solar energy from the perspective of efficient allocation of resources from a land, labor, and capital perspective, and looking at the solar energy ecosystem from energy production to distribution to the customer

By Natasha Léger | January 23, 2012 January 23, 2012

Before and After the Storm

Willis Re on Crowdsourcing to Tsunami Zones

Location-aware social networks have a huge potential for enabling people in a community to help themselves during a crisis. Spatial analysis makes crowdsourced data actionable.

By Karen Richardson | January 2, 2012 January 2, 2012

Agility and Innovation

The NGA Turns to Open Source

This article outlines the NGA’s business case for moving towards an open source software technology strategy. The financial, technical, and operational reasons behind their policy change are discussed.

By Mark Lucas | December 27, 2011 December 27, 2011

COLUMNS

Executive Interview

A GIS Visionary

A Meta-Model for Business: Executive Interview with Geoff Osborn

This interview illustrates a next-gen innovative approach to business modeling that leverages GIS and enterprise system assets for improved enterprise search and decision support.

By LBx Staff | January 31, 2012 January 31, 2012

Law, Regulations, and Best Practices of Location Data

Executive Interview with Kevin Pomfret, Esq., Executive Director, Centre for Spatial Law and Policy

We were pleased to speak with Kevin Pomfret of the Centre for Spatial Law and Policy on his perspective of the legal and policy landscape, the burning issues for providers and users of location, and the future of best practices and guidelines.

By LBx Staff | November 9, 2011 November 9, 2011

Scaling Location Data in Australia and New Zealand

The R&D Behind It

Australia and New Zealand have developed a forward thinking public-private partnership incubator for spatial information innovation. It’s called the Cooperative Research Center for Spatial Information (CRCSI). It is a joint venture of . . .

By LBx Staff | August 16, 2011 August 16, 2011

Game Changer

Humans As Sensors

Adding the Time Dimension

As Di-ann is driving around the Bay Area she uses Waze (http://waze.com) to find her way. From Waze she gets routing, traffic and road closure information. In exchange, Waze tracks her location and knows her ultimate destination. It knows that she is going slower than expected on Highway 101 and that she is probably in traffic.

By Brady Forrest | January 13, 2010 January 13, 2010

Back Behind the Firewall

Net Technologies Move From Consumer to Enterprise

About five years ago, the group I worked for at Microsoft looked at what was happening in the blogosphere and decided to bring it in-house. We saw that the conversations needed a

By Brady Forrest, O'Reilly | May 25, 2009 May 25, 2009

On Minding The Store

Think Locally, Act Globally

It’s the Customer, Stupid!

There was a time, not too long ago, when “global” was a concept, but hardly a reality. As a corporation pushed its horizons beyond the relatively homogeneous local market, it encountered increased diversity and complexity, strange customs and even stranger legal environments. There were no global markets, no truly global products and few global brands. Corporations at best were multinational, jerry-built conglomerates of local institutions, each catering to relatively homogeneous local markets, each differing from the next.

By Robert Avila | August 3, 2011 August 3, 2011

Corporate Evolution

Are corporations prepared to go where their policies are taking them?

Corporations have been pursuing an implicit model that has shed much of the internal political, social and cultural qualities that characterized past corporations and have transformed themselves more and more into purely economic institutions. As this model has advanced, corporate loyalty, a largely political concept, has been replaced by the formal or “at will” employment contract, a purely economic arrangement.

By Robert Avila, Managing Director, Future Crunch | June 14, 2011 June 14, 2011

The Rebirth of Brand Management

It’s Not the Lead; It’s the Customer Experience that Matters

Brand is the social contract of business, the implicit agreement between the parties in a transaction about the nature of their long-term relationship. One is tempted to quote Hobbs to the effect that economic life devoid of brands tends to be “solitary, poor, nasty brutish and short,” a description eerily evocative of today’s commercial environment. As with political theory, when discussing brand it is easy to slip into morality tales. The recent collapse of the Tiger Woods and Toyota brands calls up images from Greek tragedy with choruses of talking heads lamenting their fall from greatness.

By Bob Avila | June 30, 2010 June 30, 2010