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LBx Summer 2011 Digital Issue

This is the GeoEconomy issue which focuses GeoEconomy standards, location-based solutions to International Food Security, Location Data best practices, geo-information platforms, investments, and infrastructure, and commonalities across Agribusiness, Retail, and Communications. Feature articles include Where is Location Data? GeoEconomy Standards, and Market Connections: Cross Industry Views on Location Information. In addition . . .

By LBx Staff | August 10, 2011 August 10, 2011

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Location Data Privacy

The Elephant in the Room

When it comes to privacy, there are basically two ends of the spectrum: Those who are in the “sharing culture” who act and behave in a very open manner, and those who feel privacy is a “protected right” and find any intrusion to be offensive. But, privacy is more complicated than that.

By The Location Forum | May 11, 2012 May 11, 2012

Where 2012: Data, Sensing, and Applications

The CES of Location

The Where Conference (formerly Where 2.0) has certainly evolved since its inception eight years ago. While still very much a developer conference with a focus on the innovations in location aware applications, itís starting to feel more like a trade show and thatís a good thing for sponsors. The Esri, Google, and Nokia booths towered...

By Natasha Léger | May 9, 2012 May 9, 2012

The Fate of U.S. Commercial Satellite Imagery

Why You Should Care

Satellite imagery was something that the general public did not have access to before 2005. People caught glimpses of the stories satellite imagery could tell only from documentaries produced from the likes of Nova and National Geographic. Google Earth changed all that June 2005 and …

By LBx Staff | April 11, 2012, 10:19pm April 11, 2012, 10:19pm

COLUMNS

Executive Interview

A GIS Visionary

A Meta-Model for Business: Executive Interview with Geoff Osborn

This interview illustrates a next-gen innovative approach to business modeling that leverages GIS and enterprise system assets for improved enterprise search and decision support.

By LBx Staff | January 31, 2012 January 31, 2012

Law, Regulations, and Best Practices of Location Data

Executive Interview with Kevin Pomfret, Esq., Executive Director, Centre for Spatial Law and Policy

We were pleased to speak with Kevin Pomfret of the Centre for Spatial Law and Policy on his perspective of the legal and policy landscape, the burning issues for providers and users of location, and the future of best practices and guidelines.

By LBx Staff | November 9, 2011 November 9, 2011

Scaling Location Data in Australia and New Zealand

The R&D Behind It

Australia and New Zealand have developed a forward thinking public-private partnership incubator for spatial information innovation. It’s called the Cooperative Research Center for Spatial Information (CRCSI). It is a joint venture of . . .

By LBx Staff | August 16, 2011 August 16, 2011

Game Changer

Humans As Sensors

Adding the Time Dimension

As Di-ann is driving around the Bay Area she uses Waze (http://waze.com) to find her way. From Waze she gets routing, traffic and road closure information. In exchange, Waze tracks her location and knows her ultimate destination. It knows that she is going slower than expected on Highway 101 and that she is probably in traffic.

By Brady Forrest | January 13, 2010 January 13, 2010

Back Behind the Firewall

Net Technologies Move From Consumer to Enterprise

About five years ago, the group I worked for at Microsoft looked at what was happening in the blogosphere and decided to bring it in-house. We saw that the conversations needed a

By Brady Forrest, O'Reilly | May 25, 2009 May 25, 2009

On Minding The Store

Think Locally, Act Globally

It’s the Customer, Stupid!

There was a time, not too long ago, when “global” was a concept, but hardly a reality. As a corporation pushed its horizons beyond the relatively homogeneous local market, it encountered increased diversity and complexity, strange customs and even stranger legal environments. There were no global markets, no truly global products and few global brands. Corporations at best were multinational, jerry-built conglomerates of local institutions, each catering to relatively homogeneous local markets, each differing from the next.

By Robert Avila | August 3, 2011 August 3, 2011

Corporate Evolution

Are corporations prepared to go where their policies are taking them?

Corporations have been pursuing an implicit model that has shed much of the internal political, social and cultural qualities that characterized past corporations and have transformed themselves more and more into purely economic institutions. As this model has advanced, corporate loyalty, a largely political concept, has been replaced by the formal or “at will” employment contract, a purely economic arrangement.

By Robert Avila, Managing Director, Future Crunch | June 14, 2011 June 14, 2011

The Rebirth of Brand Management

It’s Not the Lead; It’s the Customer Experience that Matters

Brand is the social contract of business, the implicit agreement between the parties in a transaction about the nature of their long-term relationship. One is tempted to quote Hobbs to the effect that economic life devoid of brands tends to be “solitary, poor, nasty brutish and short,” a description eerily evocative of today’s commercial environment. As with political theory, when discussing brand it is easy to slip into morality tales. The recent collapse of the Tiger Woods and Toyota brands calls up images from Greek tragedy with choruses of talking heads lamenting their fall from greatness.

By Bob Avila | June 30, 2010 June 30, 2010