Location Intelligence Pulse

Based on a Recent Location SmartBrief Poll
By LBx Staff | Published July 24, 2012

Location SmartBrief readers are primarily non-technical business professionals interested in leveraging location information for a number of different business objectives from marketing, to product and service develop-ment, to finance, to asset management, and customer experience. We conducted a series of poll questions over a 6-week period to get a sense for what people think relative to location intelligence.

What is the most strategic use of location information?

Answers to this question were a combination of high-level business functions, to tactical objectives to optimizing and presenting data effectively.

High Level Business Functions: sales & marketing, auditing financials and strategic plans, developing products and services;
Tactical Objectives: indoor navigation, tracking assets, monitoring the environment, directions and logistics, tracking people;
Optimizing and Presenting Data Effectively: linking and visualizing data

40% of respondents believe that the most strategic use of location information is in supporting high-level business functions; 35% for achieving tactical and objectives, and 25% for effectively optimizing and presenting data.

What is most important in a location intelligence application? The majority of respondents believe that the greatest value derived from location intelligence is ...

Who within the organization should be responsible for location information strategies?

Internal and external communications on how location information advances a company’s strategic objectives generally resides with ...

How many times a day do you ask yourself “where is that?” or “how is a particular situation (sales, costs, operations, performance) related to where something is located?”

Location questions are a normal part of every business day...

How does location information most improve operational efficiency? Curiously, visibility into the supply chain and logistics and transportation were not selected as being improved by location information...

Who within the organization should be responsible for safeguarding location information from potential privacy infringement? Respondents seem to believe

that only...

Poll results available in the Spring 2012 Digital Edition of LBx Journal.

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