Mastering Targeted Advertising

Pitney Bowes acquired MapInfo in 2007 and has been integrating location intelligence into its core mailstream products and services to deliver targeted advertising benefits to its customers. Pitney Bowes is leveraging its mail services platform and the basic business requirement of mailing information to customers—like bills, products, or promotions—to optimize the cost efficiency of these processes and to drive new revenues for its customers.

The global mailstream industry is a $250 billion business, and thousands of organizations across all industries—from restaur ants and insurance agencies to financial services organizations, government agencies and telecom providers—rely on location intelligence, predictive analytics, operational intelligence and communications management solutions from Pitney Bowes to identify and act on new opportunities that drive profitable growth. We learned from Arthur Berrill and Sherif Ahmed that business intelligence, location intelligence and targeted advertising are all connected to the processes and data associated with mailing envelopes and packages.



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