We had the pleasure of speaking with Arthur Berrill and Sherif Ahmed of Pitney Bowes in “Mastering Targeted Advertising” in our Winter 2010 issue. We followed up with Mike Hickey, President, Pitney Bowes Business Insight to learn more about the integration of location intelligence (LI) into Pitney Bowes’ business strategy. 

In two executive interviews, Mike Hickey, President Pitney Bowes Business Insight, and Bernard Gracy, Vice President, Business Development for Product and Services, PitneyBowes discuss the organizational challenges and benefits of integrating location intelligence into workflows and product and service lines. Bernard Gracy talks about how the integration of location intelligence into services and operations resulted in $1 million per year in telecommunications cost savings, and increased profitability and an 8 point uplift in customer satisfaction in their document management group.

Jones Lang LaSalle (JLL) is an industry leader in property and corporate facility management services with a portfolio of approximately 1.4 billion square feet worldwide. LaSalle Investment Management, a member of the Jones Lang LaSalle group, is one of the world’s largest and most diversified real estate investment management firms, with $37.6 billion of assets under management. The firm has 36,200 people in 750 locations and 60 countries.

Brand is the social contract of business, the implicit agreement between the parties in a transaction about the nature of their long-term relationship. One is tempted to quote Hobbs to the effect that economic life devoid of brands tends to be “solitary, poor, nasty brutish and short,” a description eerily evocative of today’s commercial environment. As with political theory, when discussing brand it is easy to slip into morality tales. The recent collapse of the Tiger Woods and Toyota brands calls up images from Greek tragedy with choruses of talking heads lamenting their fall from greatness.