A Lesson in Convergence Thinking
| October 16, 2012
October 16, 2012
Every Business school student now knows “if you can’t measure it, you can’t manage it.” As a result, KPIs (key performance indicators) now dominate business thinking. Charles Fishman, in The Big Thirst: The Secret Life and Turbulent Future of Water, takes this one step further and explores the notion of valuing resources...in this case, water. From his perspective, “if you can’t measure it, you can’t value it.” Water management is the ultimate in location-based skills and thinking, and...