Pitney Bowes acquired MapInfo in 2007 and has been integrating location intelligence into its core mailstream products and services to deliver targeted advertising benefits to its customers. Pitney Bowes is leveraging its mail services platform and the basic business requirement of mailing information to customers—like bills, products, or promotions—to optimize the cost efficiency of these processes and to drive new revenues for its customers.

The last few months have been quite exciting, since we launched our premiere issue and website of LBx Journal this past spring. I attended a number of conferences over the summer and fall, including the ESRI User Conference (Business GIS Summit), GeoWeb, Cable Broadband GIS Summit, Location Intelligence, CTAM Summit (cable marketing conference), Enterprise 2.0 and the Web 2.0 Expo.