Location Data Requires Strategic Attention
Executive level officers within an organization —CEO, CFO, CMO, CTO, CIO, COO—all bring specific skills to operate a business. These skills include at a minimum organizational management, budgeting and finance, technology, sales and marketing, and industry knowledge, as well as the ability to leverage operational, customer, and marketing data. Most successful executives are good at knowing how to extract, analyze and act upon that data; after all, these executives learned it either in business school or on the job.
By Marc Gill, President, Lightship Consulting Group LLC
| March 30, 2011
March 30, 2011