When it comes to privacy, there are basically two ends of the spectrum: Those who are in the “sharing culture” who act and behave in a very open manner, and those who feel privacy is a “protected right” and find any intrusion to be offensive. But, privacy is more complicated than that.

Donor2Deed, based in Northern Ireland, is a unique location-based fundraising, marketing, financial and communication engine that launched in December 2009. It is unique because it appears to be the first location-based platform focused on the distribution of financial resources. The platform is the first step in an evolutionary process to geo-enabling a financial audit, and has widespread potential and applications.