There’s a map for that marketing campaign
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Added January 19, 2010
Location intelligence became a key part of the wireless wars in 2009 as Verizon Wireless rolled out the “There’s a Map for that” campaign.
First we were pleased to see that Verizon was insightful enough to use “Location Intelligence” as the key message in its campaign. Then we were delighted that AT&T responded knowing that the “Location Intelligence” approach would actually drive sales for Verizon. While the lawsuits were dropped, each company now features maps in their objective to educate a customer about their Location Advantage relative to their services.
We hope to see more organizations use “there’s a map for that” in demonstrating a key competitive advantage for any number of products and services.
We think it will reach the customers and get a “first message” advantage on the competition.
In a different venue, E.P. Carrillo, a “boutique” cigar company has launched a web site (http://www.epcarrillo.com/) that maps “cigar tweets”. This is a fun website that not only gives you a sense that cigar smoking is a serious passion for some folks, but a sense that the worldwide cigar community is “real time”, “identifiable by location”, and “addressable”.
Marketing folks – “there’s a map for that” will work for you, too!
