CPG Brands Drive Sales with Location-Powered Mobile Ads
Verve released a new infographic on how CPG brands are using location-aware ad creative to drive food traffic and visit frequency. CPG is currently the third largest location-powered advertising vertical, is the fastest growing category in location-powered advertising, and on course to spend heavily in the space in 2015.
The Nightmare InfoQuest for Mission Critical Information
Check out this INTERACTIVE infographic that illustrates the painful process of searching for information one employee goes through to answer a seemingly simple question in preparation for a meeting. Location data is no simpler to find. Be sure to SCROLL DOWN to activate the interactivity. Your scrolling moves the employee through the maze.
Locationomics involves understanding location-based business processes, their costs and benefits, along with their risks and rewards in order to develop strategies that can leverage this information. This infographic illustrates the various business functions that benefit from location data.
Location Uses & Privacy: A Mobile User Perspective
This infographic on Location Uses and Privacy: A Mobile Perspective demonstrates the complexity around location data: how it is collected, who uses it, how it is shared between different stakeholders and for what purpose. The infographic is from the Location Forum's Location Data Privacy: Guidelines, Assessment & Recommendations.
This business intelligence software infographic seeks to compare the most important business intelligence and analytical cloud applications in an attempt to ease the decision making process small businesses need to go through when deciding upon a solution.